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现代·国际·创新 |
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"中国设计行业十大标志性品牌公司"---南风盛世品牌设计机构
Around the world, CCBO clients are upending the standard approach to doing business.Our strategy is just the opposite: Start with your brand promise. Lead with it. Turn your brand into the driver of your business. not just another way of packaging it. |
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客户:佳宴网--城市餐饮速递
佳宴网基本概况:
佳宴网( www.jiayan.cc )隶属于深圳市佳研网络技术有限公司,是该公司自主研发、应用的一个电子商务软件系统。
佳宴网是中国首家大型专业的餐饮电子商务交易平台。餐饮商家可以利用佳宴网进行网络式营销,不仅可以大大降低公司的营销成本,还可以更好地扩大公司的营业半径。
该平台为消费者提供免费的餐饮信息,并提供相关的商家订餐、送餐、团订、餐饮衍生品、餐饮行业招聘 / 求职等综合服务。佳宴网拥有一支专业的管理团队。管理人员均来自于 IT 、广告传媒、网络营销等相关行业,具有丰富的管理、运营经验。
“佳宴网” 的市场背景
近年来,随着互联网技术的快速发展,网络早已经成为现代人日常生活中不可或缺的部分,网上订餐由于其独有的便捷性和直观性,更能够轻而易举地被现代人认同和接受。互联网上诞生出这种便捷的订餐形式,也是电子商务应用的全新体现; 其特点为:
1.对比不同的餐饮商家,方便的对不同档次的餐厅进行对比选择,做到心中有数。
2.从网上能更直观的了解餐厅信息,以及所预定的座位情况。
3.提前预定,免却用餐高峰订不上餐厅的尴尬。
4.丰富传统订餐模式,实现“电话预订”、“网上预订”两种模式,各有特色!
5.引领全新消费概念,订餐、消费拿积分!得精美礼品!
6.强大的搜索引擎,让消费者快速选择中意的用餐场所!真正实现订餐省时、省力、省心。
目前在市场已有网络订餐网,如: 129T外卖连锁网、无忧饭饭网 、餐急送、 叫饭网、 订餐小秘书等;但尚未形成气候; 覆盖率不广,没有形成良好的口碑和消费习惯,其商机空白巨大。
佳宴网解决方案:
对于消费者而言“佳宴网” 意味着什么?
佳宴网品牌需要从高起点来创新自身的品牌文化价值,让受众感受到其品牌的关怀与魅力。
那么佳宴网从品牌出生就需要与其他同行和未来后居者建立一种区隔,创建一个属于自己的品牌价值。
针对品牌的理念需要去遵循三层意义: 1. 美味、 2. 佳宴时刻,美好时刻 3. 吃自由,生活自由
佳宴网品牌价值:1,轻松、喜庆、美好;2,亲友情感互娱,感受生活快乐;3,关爱生命,呵护人类饮食健康
佳宴网用爱心打造一个“网络点”+“酒店+餐厅产”+“快速物流送”的立体化经营平台;网站将吸纳酒店宴席、特色餐厅、风味小吃店,中西餐饮店、快餐店、家庭式厨房、农家乐等多种形式的餐饮实体店上网开店;为大众随时随地的提供丰富美餐。 |
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客户:长江商学院长江汇高尔夫俱乐部
项目背景:
长江商学院是由李嘉诚基金会捐资创办并获得国家正式批准,拥有独立法人资格的非赢利性教育机构,为国际管理教育协会(AACSB)和欧洲管理发展基金会(EFMD)成员,是国务院学位委员会批准的“工商管理硕士授予单位”(含EMBA和MBA),其目标是在十年内进入世界十强商学院之列。长江商学院成立以来,一直以“为中国企业培养一批具有世界水平的企业家”为己任,并致力于创建全球新一代商学院。 把握中国经济持续快速增长的大好机遇,通过“取势、明道、优术” 的战略选择和“中西贯通”的办学理念,为中国打造一个享誉全球的世界级商学院。
为全方位地满足学员在长江商学院中心学习过程中的生活需求,加强交流与学习,增强友谊,长江商学院商会组织建立长江商学院长江汇高尔夫俱乐部。
长江商学院长江汇高尔夫俱乐部形象建立策略
对长江汇高尔夫俱乐部 我们要渲染一个什么样的格调呢?
面对长江商学院的企业总裁级人群定位:
1.他们更渴望享受身份地位的乐趣
2.群英汇聚,交流与互助学习
3.他们更希望有良好的活动环境和高尚的娱乐活动
那么,
我们要怎么引导他们?我们传递了什么价值给他们?
我们需要营造一个尊贵的地位气氛,有着共同目标……
那么我们需要传递出的气质是:
高贵、快乐、独特、协同、高档、身份象征等的气息……
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名称: 紫金信托
项目: 品牌标志设计 |
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紫金信托前身为南京市信托投资公司,成立于1992年。2010年经中国银行业监督管理委员会批准, 引入国际一流信托机构——日本住友信托银行及国内上市公司等多家战略投资者实施重组,注册资本增至5亿元人民币,并更名为“紫金信托有限责任公司”。控股股东——南京紫金投资控股有限责任公司作为南京市政府着力打造的金融控股平台,是南京银行、南京证券、江苏紫金农商行、紫金信托、南京紫金担保的第一大股东,参股江苏紫金财险、利安人寿,并正在发起设立合资寿险公司。 南京高新、三胞集团和金智科技的参股,优化了公司治理,促进公司提升经营活力。
标志说明:
标志以中国文化的元素为主要设计主体, 鼎,代表着诚信 铲币,是商周时期的青铜铸币,即体现了行业属性,又更加突出了非常具有中国文化 通过图形的演变,两道飞越的几何图形,充分的表现企业有着友好合作、携手共进,专业服务、共同分享,稳步前进的企业精神内含和文化。
整个logo简洁大方、容易识别,现代感强,中国味浓,从而形成了强烈的视觉冲击力。

In the Chinese culture symbol for the main body, design elements, representing integrity, was shovel COINS COINS, namely the bronze, and embodies the profession attribute is highlighted by the evolution of the Chinese culture, the two graphics geometry, full of over the performance of enterprise with friendly cooperation, hand in hand, professional services, to share, to advance steadily contains the enterprise spirit and culture. The logo is concise and easy, easy to identify, contemporary Chinese flavour, strong, thus forming a strong vision wallop. |
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名称:VOCOX(香港)科技
项目:品牌标志设计 |
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标志说明:
标志以VOCOX英文字体设计,圆厚浑润,充满现代和亲和力的气息;标志设计中融入"∨<∧∨"符号,代表企业左右逢源,纵深发展,寓意企业美好的发展前景;同时,标志也体现八方汇聚的概念,暗示企业的人才的汇聚,财富的汇聚和双赢的理念。标志简洁又韵味,识别性强具有国际大品牌的气息。

VOCOX signs in English font design, round thick, with modern muddy and affinity, Logo design into the ""∨<∧∨" symbol, and further development of enterprise development prospects of beautiful, At the same time, also reflected the concept that all converge, the enterprise of wealth and win-win together. Sign succinct and lasting appeal, identification of international brands. |
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名称:亚亨(香港)投资
项目:品牌标志设计 |
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标志说明:
LOGO设计以金盾为源,以发散式思维来体现企业权威的专业性和优厚的资源。
四个金盾圆周式铺陈,蕴含亨通之意(东南西北,四通八达)展现出区域性、国际性诉求;同时向中心点集合,蕴含汇合之意;整体从思考学角度映射出融汇与投放,充分体现出投资行业的属性。
视觉感,现代感强,成熟稳重,极具市场识别性和信誉感。
二层涵义:形似跨越几代人小时候的折纸玩具“东南西北”,启发出纵横全球的共识,并进一步从心理层面上增强了情感记忆点。
The LOGO design with them, for the source of thinking to spread and professional enterprise authority competitive resources. Four of them contained elaborate, circumference of northwest (southeast prospered, regional and international) show nationality-nation, At the center of the collection, contain the rendezvous, From the Angle of overall thinking learn together, and put a fully reflected the investment industry attributes. |
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名称:澳爱婴儿奶粉
项目:品牌标志设计,VI设计,包装设计,终端宣传物料设计,专卖店设计 |
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PEBBLE控股公司是澳大利亚行业领导品牌之一。
澳爱乳业(澳大利亚)有限公司是澳大利亚培宝(PEBBLE)控股公司投资的唯一一家乳品企业。公司总部设立在澳大利亚墨尔本。地处全世界最佳奶源地,拥有百年优质乳业生产厂。
澳爱主要生产婴幼儿配方奶粉,澳爱乳业公司未来主要针对中国及香港市场从事生产、营销及销售高端价位及超高端价位婴幼儿奶粉产品。
PEBBLE holding company is one of Australia's leading brand of household appliances industry.
Love Dairy Australia (Australia) Limited is Australia's culture treasure (PEBBLE) investment holding company, the only dairy company. Headquartered in Melbourne, Australia. Located in the best milk in the world, with a hundred high-quality dairy production plant.
O love the main production of infant formula milk powder, Australian dairy companies love China and Hong Kong for the next major market in the production, marketing and sale of high-priced and ultra-high-end price of infant formula products. |
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名称:香港三盛集团(全球)
项目:添光化工品牌标志设计,VI设计,海报杂志设计 |
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添光化工有限责任公司是香港三盛集团旗下专业生产钛白粉的中外合资企业,国内钛白粉行业知名企业。公司坐落在“邺水朱华、光照临川之笔”的江西省抚州市,占地 25万m2 , 总投资逾 2 亿港元。年产10万吨高档金红石型钛白粉及配套40万吨硫酸。
“添光”牌钛白粉赢得了海内外客户的广泛赞誉和信赖,不仅畅销华东、华南以及香港、台湾等国内市场,而且远销美国、日本、意大利、以色列以及东南亚等二十多个国家和地区。
tikon Chemical Co., Ltd., the Hong Kong Sheng Group, the three foreign joint venture specializing in the production of titanium dioxide, titanium dioxide industry well-known domestic enterprises. The company is located in the "water Zhu Hua Ye, light Linchuan of the pen" Fuzhou City, Jiangxi Province, covers an area of 250,000 m2, a total investment of more than 2 million. Annual output of 10 tons of top grade rutile titanium dioxide and supporting 40 million tons of sulfuric acid. "Tikon" brand titanium dioxide has won widespread praise at home and abroad and trust, not only selling eastern and southern China and Hong Kong and Taiwan, the domestic market and exported to the United States, Japan, Italy, Israel and Southeast Asia more than twenty countries and regions . |
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名称:迪尼仕科技(全球)
项目:品牌标志设计,VI设计 |
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背景:深圳迪尼仕科技有限公司座落于中国高新经济特区中国电子之都—深圳市。占地面积达15000M2,主要生产数码相机、数码摄像机、高清EVD/DVD视听设备及迷你组合音响等高科技电子产品。先后与三星、夏普、LG、西门子等大型国际跨国公司在LCD高清液晶屏及IC材料领域保持着亲密的合作,迪尼仕立志打造成全球业界知名企业。
标志以放眼看天下的核心的概念为主体现数码行业属性,寓意全球化理念,整个标志以“D”字母设计成如一个眼球点明数码摄像机的特点,标志给人以国际、现代的、大气的品牌印象.
DARVEEN signs led to the letter style, shape consistent with international, modern, atmospheric brand impression. Signs with the letter as the main form, the letters "V" for differences in treatment, and that the properties of heavy corporate philosophy, through "V" shape of the letters overlap to illustrate the ideas Duibugedang and win-win, but also enriches the entire visual centre highlights personality characteristics. |
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名称:森华物流
项目:标志设计 |
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森华物流,2003年成立于风景秀丽的深圳市南山区,重点发展港口集装箱长途运输及国内沿海水路集装箱运输和国际综合性物流配套服务。公司注册资本为人民币1000万元,实际投入资金人民币1亿元,拥有一级货运代理资格、国内道路运输经营许可资格及普通货物进出口经营权资格,是中国物流协会会员。
支持客户战略及供应链管理的国际物流采购、国内专线物流、零担、铁路运输、分销配送一体化等项目型物流服务,以及面向客户基础物流需求的拖车、代订舱、仓储、城市配送、报关、报检、保险等服务。
The company has a registered capital of RMB 10 million yuan, the actual investment capital of RMB 100 million yuan, has a level a freight transportation qualification, domestic road transport business license qualifications and general cargo import and export qualification, is China logistics association. |
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名称:来泰恩科技
项目:标志设计 |
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Logo设计构想:
1.灵感: 深深黑夜最终消逝,黎明曙光注定来临;寒冬积雪消融,暖春丽日沐浴,万物生机勃发,都为金色秋天… 造物主何等地恩典我们,为我们做了如此美好的安排,于是我们坚信:依靠圣洁的光(light),我们一定会赢(win),也一定能赢。光是永恒的!
2.通用性:由于公司经营范围较广,则需具备通用性、综合性的公司标识;
3.国际化:公司立志成为国际知名企业,公司Logo需具有国际化特征;
4.风格: 公司Logo总体需有运动感、有激情,有生气、有开拓性,同时有兼有内敛稳健之风.
Deep darkness eventually fades away, dawn is destined to arise; winter snow melts, warm spring is being bathed with sunshine. Everything is flourishing, all for the golden autumn ... God, how graceful you are, for having such a great arrangement for us. So we firmly believe that by relying on the holy light (light) , we will be able to win (win), since light is eternal! |
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名称:深圳碧莲净化器有限公司
项目:标志设计/VI设计/专卖店设计 |
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Logo设计构想:
1.灵感: 山水相间,春风洋溢;绿意莹然,万物生机勃发,清澈流水,小鱼畅游,莲荷露角与清净的大自然融合;让人如浸在香格里拉的世外桃园和中国的伊甸园,湖光山色,绝对是人生的一次奇遇。碧莲净化器绝非普通的过滤器的功能,它带给我们的是人生的一次品位的挑战和品质生活的提升!
2.档次性:专用原装进口设备,人群定位为高层次白领,品质生活的身份象征;
3.品位性:公司立志成为豪宅与白领不可缺少的生活元素,公司Logo需具有高档次的品位特征;
4.风格: Logo总体需有活泼感、有张力,有品位、有生命力,同时识别性和艺术性兼备.
Inspiration: Landscape and white, spring filled; green Ying course, all things alive and active, clear water, fish swim, lotus dew angle and clean fusion of nature; people, such as immersed in the world outside the Shangri-La Taoyuan and China, the Garden of Eden, lakes and mountains, is definitely an adventure of life. Bilian purifier filter is definitely not an ordinary function, it gives us a taste of life challenges and improve quality of life!
2. Grades of: special imported equipment, the crowd is positioned as a high-level white-collar workers, quality of life status symbol. |
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名称:深圳盛妆百货
项目:标志设计/VI设计 |
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盛妆百货商场以品牌百货、休闲娱乐为经营主体,集服装、皮鞋、餐饮、娱乐为一体,通过缜密严谨的业态规划,崭新的前沿商业概念设计,呈现出风格独具的零售空间,布局合理,东线明快。最前沿的商业布局营造出温馨、舒适、优雅的购物环境。
Fill makeup department stores in brand stores, leisure and entertainment for operating subject, integrating garments, leather shoes, catering, entertainment for an organic whole, through careful rigorous formats, new frontiers business planning concept design, present a unique style of retail space, rational layout, filling and lively. To the forefront of commercial layout builds a warmth, comfortable and elegant shopping environment. |
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名称:深圳国康健康管理顾问
项目:企业标志设计/VI设计 |
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中国领先的专业健康风险管理服务商,为企业和个人提供疾病风险管理、诊疗风险管理、医疗费用风险管理等一体化的健康福利保障计划。旗下拥有健康管理和健康保险经纪等专业公司。服务网络覆盖全国48个大中城市,成为中国覆盖最广的健康服务平台。国康集团是健康管理行业首个国家级高新技术企业,获得20余项健康管理相关知识产权。被深圳市政府评为“民营领军企业”!
China's leading professional health risk management services for enterprises and individuals with disease risk management, diagnosis and risk management, medical expenses risk management such as integration of health and welfare security plan. The company now owns health management and health insurance brokerage and other professional company. Service network covering the whole 48 cities, becoming China's cover is the most extensive health service platform.
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名称:光时代集团-oviled城市LED艺术照明
项目:企业标志设计/VI设计/商业空间设计 |
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专业生产LED 照明系列产品,城市亮化工程设计、施工,是一家实力雄厚的半导体照明行业的高新技术企业集团,是国家半导体照明工程研发及产业联盟的会员单位,中国光学光电子行业协会和中国照明学会会员。
公司拥有二十多项实用新型专利技术。
Professional production of LED lighting products , city lighting engineering design, construction, is a strong semiconductor lighting industry 's high-tech enterprise group, is Solid State Lighting Industry Alliance, a member of R & D units, the China Optics and Optoelectronics Manufactures Association and the China Lighting Society. The company has a number of utility model patents twenty . |
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名称:广东E百佳通讯有限公司
项目:企业标志设计/VI设计 |
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E百佳真诚 服务千万家升!
名字释义: E让人联想到是网络,在现在的信息时代,网络已经是生活不可缺少的一部分,网络给我们的生活带来了许多的便利和新的惊奇。百:概数。言其多,许多的,众多的 寓意着企业服务面比较广泛. 佳:好,极好,标志服务好,质量好。
从品牌命名到整个品牌形象系统的建立,力求创新与独特,演绎品牌国际化气息和现代科技力量。
Logo design concepts in order to proceed launched dragon design, but also with the public familiar with Western International English integration to meet the modern aesthetic and habits, which fully reflects the integration of Chinese culture and Western culture; bottles affixed with two kinds of blue and red colors appear, for different groups and market positioning, China behalf of the Chinese happy with the traditional red color; blue reflects the concept of cold refreshing, with a cold beer feelings. |
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名称:龙圣啤酒有限公司
项目:标志设计/包装设计/宣传物料 |
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Logo设计构想:
1.灵感: 中国五千年文化底蕴,龙的传人,充满神奇的色彩和文化,龙圣啤酒,一款中国人饮以自豪的啤酒!
2.标志设计以龙的概念出发展开设计,又与大众熟悉西方国际英文融合,满足现代人的审美与习惯,充分体现中国文化与西方文化融合;瓶贴以蓝色和红色两种色系出现,针对不同的群体和市场定位,中国红代表中国喜庆与传统色彩;蓝色体现出冰凉清爽的概念,带出冰啤的感受.
Logo design concepts in order to proceed launched dragon design, but also with the public familiar with Western International English integration to meet the modern aesthetic and habits, which fully reflects the integration of Chinese culture and Western culture; bottles affixed with two kinds of blue and red colors appear, for different groups and market positioning, China behalf of the Chinese happy with the traditional red color; blue reflects the concept of cold refreshing, with a cold beer feelings. |
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名称:深圳丰泰达电子
项目:标志设计/画册设计/空间设计 |
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深圳丰泰达电子有限公司是一家专业从事图像视频监控产品的研发、生产、销售和服务为一体的高新科技安防企业,公司产品综合了图像分析技术和互联网新技术及机电光控制等各类新技术 . 为全球领先的安防高科技企业,为国内外社会公共安全和智能监控领域的技术进步作贡献。 标志以F和T演绎成一面旗帜,点明企业核心理念--行业领头企业。
Logo design concepts in order to proceed launched dragon design, but also with the public familiar with Western International English integration to meet the modern aesthetic and habits, which fully reflects the integration of Chinese culture and Western culture; bottles affixed with two kinds of blue and red colors appear, for different groups and market positioning, China behalf of the Chinese happy with the traditional red color; blue reflects the concept of cold refreshing, with a cold beer feelings. |
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